B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
61%
61% -- click through rate decline for Google organic search results with AI Overviews (2025)
Organic click-through rates drop by as much as 61% when AI Overviews appear, based on Seer Interactive's analysis of over 25 million organic impressions.
- The source text specifies the drop is 'by as much as 61%'
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
61%
Unit
Percentage
Data Vintage
2025
Entity
Sample Size
25,000,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Seer Interactive
Primary
Tier B
https://blogherald.com/content-digital-publishing/n-publishers-keep-optimizing-for-a-google-that-no-… ↗
Source Article
You're still optimizing for clicks, but Google is done sending them - The Blog Herald
There’s a particular kind of denial happening across the blogging industry right now, and it’s costing people real money. Publishers are still writing content briefs based on keyword gaps. Still building editorial calendars around search volume. Still treating Google as a reliable distribution partn…
Original Research
Seer Interactive
· Original study ↗
Methodology
Seer Interactive analysis of over 25 million organic impressions
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Google organic search results with AI Overviews: 61% click through rate decline. Source: Seer Interactive (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ctr-drop-ai-overviews-61
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<blockquote cite="https://lighthousedata.io/data/ctr-drop-ai-overviews-61" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>61%</strong> -- click through rate decline for Google organic search results with AI Overviews<br><small>Source: Seer Interactive (2025) · <a href="https://lighthousedata.io/data/ctr-drop-ai-overviews-61" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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