B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
20%
20% -- click through rate decline for Non-branded informational Google searches with AI Overviews (2025)
Non-branded and informational queries saw nearly 20% CTR drops when AI Overviews appear, according to Amsive.
- Source states 'nearly 20%' CTR drops, while stat qualifier mentions 'reported range: 20–30%'
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
20%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Amsive
Primary
Tier B
https://digitalthoughtz.com/2025/07/01/how-googles-ai-overviews-are-killing-the-website-traffic/ ↗
Source Article
How Google’s AI Overviews Are Killing the Website Traffic in 2025
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If you’ve noticed a sudden drop in your website traffic, even though your content is ranking well on Google, you’re not imagining things. The culprit? Google’s new AI Overviews. These AI-generated summaries now appear at the top of many search results, …
Original Research
Amsive
· Original study ↗
Methodology
Amsive research on non-branded query category
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Non-branded informational Google searches with AI Overviews: 20% click through rate decline. Source: Amsive (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/amsive-nonbranded-ctr-drop-ai-overviews
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<blockquote cite="https://lighthousedata.io/data/amsive-nonbranded-ctr-drop-ai-overviews" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> -- click through rate decline for Non-branded informational Google searches with AI Overviews<br><small>Source: Amsive (2025) · <a href="https://lighthousedata.io/data/amsive-nonbranded-ctr-drop-ai-overviews" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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