B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
34.5%
34.5% -- click through rate decline for Google AI Overviews informational queries (2025)
The average click-through rate (CTR) for informational search queries dropped by 34.5% when Google AI Overviews were displayed.
- Original research study not named in the text
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
34.5%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
going.international
Primary
Tier C
https://going.international/resources/seo-vol-2-how-to-optimize-your-website-in-the-age-of-ai-powere… ↗
Source Article
SEO vol. 2 – How to Optimize Your Website in the Age of AI-Powered Search
SEO vol. 2 – How to Optimize Your Website in the Age of AI-Powered Search
The days when it was enough to land on Google’s first page are over. Search is evolving fast. More and more users are satisfied with AI-generated answers (like Google AI Overviews, Perplexity, or ChatGPT) — and they may never …
Original Research
going.international
· Original study ↗
Methodology
Cited research on CTR decline when AI Overviews shown; original study not named
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Google AI Overviews informational queries: 34.5% click through rate decline. Source: going.international (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ctr-drop-ai-overviews-informational-queries
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ctr-drop-ai-overviews-informational-queries" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>34.5%</strong> -- click through rate decline for Google AI Overviews informational queries<br><small>Source: going.international (2025) · <a href="https://lighthousedata.io/data/ctr-drop-ai-overviews-informational-queries" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.