B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
61%
61% -- click through rate decline for Google Search (2025)
Click-through rates drop by 61% on Google Search when AI Overviews are present.
- Study conducted by third party (Seer Interactive)
- Summary mentions CTR can drop by up to 61%
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
61%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Seer Interactive
Primary
Tier B
https://digitalb.co.uk/blog/marketingnewsdecember2025/ ↗
Source Article
Digital Roundup – December 2025
Just when you thought you could mentally sign off for and enjoy the holiday season, the digital landscape decided to drop a whole load of year-end surprises. We’ve cut through the festive noise to bring you the marketing news that actually matters and what it means for your strategy heading into the…
Original Research
Seer Interactive
· Original study ↗
Methodology
Study by Seer Interactive, cited in Digital B roundup
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2025 (current) | 34.5% | |
| 2025 (current) | 61% | +76.8% |
| 2025 (current) | 30% | -50.8% |
| 2025-2026 | 30% | 0% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
Google Search: 61% click through rate decline. Source: Seer Interactive (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ai-overviews-ctr-drop-61
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ai-overviews-ctr-drop-61" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>61%</strong> -- click through rate decline for Google Search<br><small>Source: Seer Interactive (2025) · <a href="https://lighthousedata.io/data/ai-overviews-ctr-drop-61" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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