B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
56.1%
56.1% -- click through rate decline for News publishers desktop search position 1 (2025)
MailOnline reported desktop CTR at position #1 dropped from ~13% to <5%, representing a 56.1% decline.
- Applies specifically to desktop position #1 results
- Mobile CTR fell by 48.2%
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
56.1%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
MailOnline / GrowthSRC
Primary
Tier C
https://purgedigital.com.au/the-death-of-google-search/ ↗
Source Article
The Death of Google Search? | Purge Digital
The Evolution of Search: Adapting to Generative AI & LLM’s
The digital landscape is in a constant state of flux, and few areas are experiencing a more profound transformation than Google’s search engine. While the notion of “The Death of Google Search” may be a sensationalist headline, the rise of l…
Original Research
MailOnline / GrowthSRC
· Original study ↗
Methodology
MailOnline reported figures from GrowthSRC dataset
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
News publishers desktop search position 1: 56.1% click through rate decline. Source: MailOnline / GrowthSRC (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mailonline-desktop-ctr-drop-56-1
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<blockquote cite="https://lighthousedata.io/data/mailonline-desktop-ctr-drop-56-1" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>56.1%</strong> -- click through rate decline for News publishers desktop search position 1<br><small>Source: MailOnline / GrowthSRC (2025) · <a href="https://lighthousedata.io/data/mailonline-desktop-ctr-drop-56-1" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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