B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
32%
32% -- click through rate decline for LinkedIn text-only posts (2025)
LinkedIn text-only posts deliver 32% lower click-through rates.
- Relative to average/other post formats
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
32%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Buffer
Primary
Tier C
https://www.ysobelle-edwards.co.uk/articles/linkedin-post-format ↗
Source Article
Which LinkedIn Post Format Performs The Best: A Look At The Stats — YsobelleEdwards
Which LinkedIn Post Format Performs The Best: A Look At The Stats
Selecting The Right LinkedIn Post Format
Choosing the right LinkedIn post format is not always straightforward. While the platform offers more options than ever; carousels, video, polls, documents, and text - each of the post types be…
Original Research
Buffer
· Original study ↗
Methodology
Buffer reports
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
LinkedIn text-only posts: 32% click through rate decline. Source: Buffer (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/linkedin-text-post-ctr-decline-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/linkedin-text-post-ctr-decline-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>32%</strong> -- click through rate decline for LinkedIn text-only posts<br><small>Source: Buffer (2025) · <a href="https://lighthousedata.io/data/linkedin-text-post-ctr-decline-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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