B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
58%
58% -- click through rate decline for Google AI Overviews top organic result (2025)
Ahrefs measured a 58% drop in click-through rate for the top organic result on queries that show an AI Overview.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
58%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Ahrefs
Primary
Tier B
https://quillly.com/blogs/rank-tracking-without-code ↗
Source Article
Website Rank Tracking Without Code (2026 Guide)
Something broke in your rank reports in September 2025, and you probably didn't get a memo. Google quietly killed the &num=100
parameter that rank trackers used to read the top 100 results in one request. Overnight, third-party tools needed up to 10x more requests to see the same data. Costs jumped …
Original Research
Ahrefs
· Original study ↗
Methodology
Measured by Ahrefs on queries displaying AI Overviews
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Google AI Overviews top organic result: 58% click through rate decline. Source: Ahrefs (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ai-overviews-ctr-drop-top-result
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<blockquote cite="https://lighthousedata.io/data/ai-overviews-ctr-drop-top-result" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>58%</strong> -- click through rate decline for Google AI Overviews top organic result<br><small>Source: Ahrefs (2025) · <a href="https://lighthousedata.io/data/ai-overviews-ctr-drop-top-result" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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