B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
19.98%
19.98% -- click through rate decline for Non-branded informational search keywords (2025)
Amsive's analysis of 700,000 keywords found a 19.98% CTR reduction for non-branded informational search terms.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
19.98%
Unit
Percentage
Data Vintage
2025
Entity
Sample Size
700,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Amsive
Primary
Tier B
https://lureon.ai/blog/ai-search-in-2025/ ↗
Source Article
AI Search in 2025: New Data Shows Surprising Market Shifts
The ai search landscape has undergone seismic shifts in 2025, with U.S. private AI investment soaring to $109.1 billion which is nearly 12 times China's $9.3 billion and 24 times the U.K.'s $4.5 billion.
This massive capital influx comes as rapidly expand their footprint, now appearing in 7.64% of s…
Original Research
Amsive
· Original study ↗
Methodology
Amsive analysis of 700,000 keywords
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Non-branded informational search keywords: 19.98% click through rate decline. Source: Amsive (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/nonbranded-ctr-drop-19-98-amsive-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/nonbranded-ctr-drop-19-98-amsive-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>19.98%</strong> -- click through rate decline for Non-branded informational search keywords<br><small>Source: Amsive (2025) · <a href="https://lighthousedata.io/data/nonbranded-ctr-drop-19-98-amsive-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.