B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
34.5%
34.5% -- click through rate decline for top-ranking Google pages when AI Overviews appear (2025)
Top-ranking pages experience a 34.5% CTR decline when Google AI Overviews appear.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
34.5%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Ahrefs
Primary
Tier C
http://tsmgeo.com/home/ ↗
Source Article
Home - Three Streams GEO Methodology
Unlock GEO Potential
The Three Streams GEO Methodology
A COMPREHENSIVE FRAMEWORK FOR GENERATIVE ENGINE OPTIMIZATION
SEO Built Your Visibility. AI Is Reshaping It
For 25 years, digital visibility meant ranking on Google’s first page. That paradigm has fundamentally shifted. When customers ask ChatGPT…
Original Research
Ahrefs
· Original study ↗
Methodology
Ahrefs research, cited by Three Streams GEO
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
top-ranking Google pages when AI Overviews appear: 34.5% click through rate decline. Source: Ahrefs (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ctr-decline-ai-overviews-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ctr-decline-ai-overviews-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>34.5%</strong> -- click through rate decline for top-ranking Google pages when AI Overviews appear<br><small>Source: Ahrefs (2025) · <a href="https://lighthousedata.io/data/ctr-decline-ai-overviews-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.