B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
58%
58% -- click through rate decline for Google search position one results (2025-12)
Google position-one search click-through rate drops by 58% when an AI Overview appears.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
58%
Unit
Percentage
Data Vintage
2025-12
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Ahrefs
Primary
Tier B
https://momentumnexus.com/blog/aeo-vs-geo-difference/ ↗
Source Article
AEO vs GEO: Two Acronyms, One Actual Job - Momentum Nexus Blog
AEO vs GEO: Two Acronyms, One Actual Job
Six acronyms now compete for the same marketing real estate: SEO, AEO, GEO, AIO, LLMO, AISEO. Depending on which agency you talk to, which a16z blog post you read, or which conference you attended last quarter, you will hear a different one used to describe t…
Original Research
Ahrefs
· Original study ↗
Methodology
Ahrefs study, December 2025
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Google search position one results: 58% click through rate decline. Source: Ahrefs (2025-12). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ai-overview-ctr-drop
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<blockquote cite="https://lighthousedata.io/data/ai-overview-ctr-drop" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>58%</strong> -- click through rate decline for Google search position one results<br><small>Source: Ahrefs (2025-12) · <a href="https://lighthousedata.io/data/ai-overview-ctr-drop" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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