B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
58%
58% -- click through rate decline for Google Search results below AI Overview (2025)
Organic search results appearing below an AI Overview suffer a 58–68% decline in click-through rate.
- Reported as a range of 58–68% CTR drop, with -63% noted in chart
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
58%
Unit
Percentage
Data Vintage
2025
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Scrunch
Primary
Tier B
https://scrunch.com/labs/ai-in-traditional-search/ ↗
Source Article
Scrunch Labs | SEARCH
STAT FINDING
50%
Half of all Google searches now trigger an AI Overview—up from near-zero two years ago. This is the fastest restructuring of the Google SERP in its history. For brands, ranking in the blue links is no longer enough for a majority of queries. Appearing inside the AI-generated summary…
Original Research
Scrunch
· Original study ↗
Methodology
Range 58-68%, midpoint 63% reported
Methodology documented
Segmentation
IndustryMedia
RegionGlobal
RoleAll marketers
Channelsearch
Cite this stat
Plain Text
Google Search results below AI Overview: 58% click through rate decline. Source: Scrunch (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ctr-drop-below-ai-overview-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ctr-drop-below-ai-overview-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>58%</strong> -- click through rate decline for Google Search results below AI Overview<br><small>Source: Scrunch (2025) · <a href="https://lighthousedata.io/data/ctr-drop-below-ai-overview-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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