Donor Retention Rate
Statistics & Benchmarks

Verified donor retention rate data across 3 regions. Sourced from primary research and validated with evidence grading.

45 data points · 3 regions · Updated 2026-10-02

Compare by Region

BR Region

1 stat
Brazilian donors marketing
49.000000%
Percentage 2024

US Region

1 stat
US nonprofit sector (national average) Nonprofit
34.900000%
Percentage 2024

Global Region

43 stats
recurring donors marketing
77.000000%
Percentage 2025
nonprofit industry marketing
45.000000%
Percentage 2026
US nonprofit sector marketing
18.100000%
Percentage Q1 2025
nonprofit monthly donors marketing
90.000000%
Percentage 2026
Ideastream Public Media marketing
92.000000%
Percentage 2025
US nonprofit sector marketing
43.000000%
Percentage 2025
US nonprofit sector marketing
45.000000%
Percentage 2026
Nonprofit annual funds marketing
40.000000%
Percentage 2025
The ARK of South Carolina marketing
70.000000%
Percentage 2025
nonprofit donor programs (consultant-managed charity clients) marketing
60.000000%
Percentage 2026
nonprofit donors (overall, US nonprofits) marketing
31.900000%
Percentage Q3 2025
Denisa's charity clients marketing
60.000000%
Percentage 2026
vehicle donors whose vehicle donation was their first gift marketing
8.000000%
Percentage 2022
vehicle donors with at least one prior gift marketing
53.600000%
Percentage 2022
vehicle donors (60 public media stations) marketing
29.000000%
Percentage 2022
US nonprofit sector marketing
18.300000%
Percentage 2024
charities focused on fundraising growth marketing
45.000000%
Percentage 2024
micro donors (nonprofit fundraising) marketing
21.000000%
Percentage 2023
major donors giving over $5,000 (nonprofit fundraising) marketing
51.100000%
Percentage 2023
U.S. nonprofit sector marketing
43.000000%
Percentage 2023
Average nonprofit marketing
40.000000%
Percentage 2024
Nonprofits with strong stewardship programs marketing
62.000000%
Percentage 2024
One-time givers marketing
45.000000%
Percentage 2024
Two-time donors (nonprofit donor segment) marketing
38.500000%
Percentage 2024
Chive Charities marketing
97.000000%
Percentage 2024
Seven-plus-time donors (nonprofit donor segment) marketing
87.300000%
Percentage 2024
Recurring monthly donors marketing
83.000000%
Percentage 2024
first-time donors
20.930000%
Percentage 2018
new low dollar donors (under $100)
13.700000%
Percentage 2026
new high dollar donors (+$5,000)
44.150000%
Percentage 2026
first-time low-dollar donors
17.000000%
Percentage 2026
US nonprofit sector marketing
40.000000%
Percentage 2022
US nonprofits marketing
45.000000%
Percentage 2016-2021
Nonprofit donors (fundraising sector) marketing
45.000000%
Percentage 2022
US nonprofits (AFP Fundraising Effectiveness Project participants) marketing
42.600000%
Percentage 2022
US nonprofit sector marketing
43.000000%
Percentage 2022
US nonprofits marketing
39.000000%
Percentage 2019
nonprofit donors marketing
45.500000%
Percentage 2018
Nonprofit donors (average) marketing
45.000000%
Percentage 2018
Nonprofit donors (average, per Fundraising Effectiveness Project) marketing
43.600000%
Percentage 2020
Netherlands nonprofit organizations marketing
72.000000%
Percentage 2012
public TV stations (direct mail donors) marketing
70.000000%
Percentage 2015
Brazilian donors marketing
69.000000%
Percentage 2015

Compare Donor Retention Rate Across Regions

See how donor retention rate benchmarks differ by geography in a single side-by-side view.

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