B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
43.6%
43.6% -- donor retention rate for Nonprofit donors (average, per Fundraising Effectiveness Project) (2020)
The average donor retention rate in 2020 was 43.6% according to the Fundraising Effectiveness Project.
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
43.6%
Unit
Percentage
Data Vintage
2020
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Fundraising Effectiveness Project
Primary
Tier C
https://blog.eventsmart.com/2023/08/04/thank-you-for-your-contribution-and-support/ ↗
Source Article
Heartfelt Thanks: Writing Effective Thank You Messages To Your Donor
Donors are the lifeblood of any nonprofit organization. They provide the resources, the motivation, and the vision for your cause. But how often do you tell “thank you for your contribution and support” to your donors and supporters? And how do you do it in a way donors understand that makes them fe…
Original Research
Fundraising Effectiveness Project
· Original study ↗
Methodology
Average donor retention rate in 2020; source notes more than half of donors who gave in 2019 did not give again in 2020.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Nonprofit donors (average, per Fundraising Effectiveness Project): 43.6% donor retention rate. Source: Fundraising Effectiveness Project (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/average-donor-retention-rate-2020
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<blockquote cite="https://lighthousedata.io/data/average-donor-retention-rate-2020" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>43.6%</strong> -- donor retention rate for Nonprofit donors (average, per Fundraising Effectiveness Project)<br><small>Source: Fundraising Effectiveness Project (2020) · <a href="https://lighthousedata.io/data/average-donor-retention-rate-2020" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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