B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
79%
79% -- donor retention rate for nonprofit recurring donors (2026)
Nonprofit recurring donors have a retention rate of 79%.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
79%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
BetterWorld
Primary
Tier C
https://betterworld.org/events/virtual/ ↗
Source Article
Seamless Virtual Event Tools for Nonprofits
Original Research
BetterWorld
· Original study ↗
Methodology
Vendor blog teaser referencing recurring donation benchmark data; original study not identified
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
nonprofit recurring donors: 79% donor retention rate. Source: BetterWorld (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/nonprofit-recurring-donor-retention-79
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<blockquote cite="https://lighthousedata.io/data/nonprofit-recurring-donor-retention-79" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>79%</strong> -- donor retention rate for nonprofit recurring donors<br><small>Source: BetterWorld (2026) · <a href="https://lighthousedata.io/data/nonprofit-recurring-donor-retention-79" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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