B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
49%
49% -- donor retention rate for Brazilian donors (2024)
In 2024, 49% of Brazilian donors maintained the habit of donating to the same institutions every year.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
49%
Unit
Percentage
Data Vintage
2024
Entity
Sample Size
1,500
Geography
BR
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
IDIS – Institute for the Development of Social Investment
Primary
Tier A
https://www.idis.org.br/en/2025/08/18/brazil-giving-research-2024/ ↗
Source Article
Brazil Giving Research: volume of individual donations in Brazil reaches BRL 24.3 billions ($4.5 billion) in 2024
The research points to a more demanding donor and brings a special chapter on donations for emergency situations
Strongly influenced by the socioeconomic context and emergency situations, the donation scenario in Brazil presents a new pattern. The new edition of Brazil Giving Research reveals more s…
Original Research
IDIS – Institute for the Development of Social Investment
· Original study ↗
Methodology
Share of donors maintaining the habit of donating to the same institutions every year; down from 69% in 2015
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2015 | 69% | |
| 2024 (current) | 49% | -29.0% |
Segmentation
Industrymarketing
RegionBR
Cite this stat
Plain Text
Brazilian donors: 49% donor retention rate. Source: IDIS – Institute for the Development of Social Investment (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/brazil-donor-retention-rate-2024
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<blockquote cite="https://lighthousedata.io/data/brazil-donor-retention-rate-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>49%</strong> -- donor retention rate for Brazilian donors<br><small>Source: IDIS – Institute for the Development of Social Investment (2024) · <a href="https://lighthousedata.io/data/brazil-donor-retention-rate-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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