B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
77%
77% -- donor retention rate for recurring donors (2025)
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
77%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
bwf.com
Primary
Tier C
https://www.bwf.com/annual-fund/ ↗
Source Article
Annual Funds: An Expert Guide to Inspiring More Support
Undoubtedly, your nonprofit’s major campaigns, such as its comprehensive and capital campaigns, contribute to its ability to reach its goals, support its community, and achieve its mission.
However, your organization could not accomplish these major undertakings without the crucial funds needed to p…
Original Research
bwf.com
· Original study ↗
Methodology
Comparison: 34% retention for non-recurring donors
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
recurring donors: 77% donor retention rate. Source: bwf.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/recurring-donor-retention-77
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<blockquote cite="https://lighthousedata.io/data/recurring-donor-retention-77" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>77%</strong> -- donor retention rate for recurring donors<br><small>Source: bwf.com (2025) · <a href="https://lighthousedata.io/data/recurring-donor-retention-77" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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