B
Evidence Grade B
Graded
under review
Safe to Cite
Aging
34.9%
34.9% -- donor retention rate for US nonprofit sector (national average) (2024)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
34.9%
Unit
Percentage
Data Vintage
2024
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Fundraising Report Card
Primary
Tier C
https://www.oneicity.com/worth-sharing/ ↗
Source Article
Worth Sharing - Oneicity
Worth Sharing
IF YOU'RE LOOKING FOR PROBLEM SOLVERS AND RESULTS, YOU'VE COME TO THE RIGHT PLACE.
We can’t solve every problem. But we do know how to deliver results for our clients. You deserve a partner, not just a vendor. We’re passionate about building the relationships with your donors that deli…
Original Research
Fundraising Report Card
· Original study ↗
Methodology
National donor retention benchmark as reported by Fundraising Report Card, cited by Oneicity.
Methodology documented
Segmentation
IndustryNonprofit
RegionUS
RoleAll marketers
Cite this stat
Plain Text
US nonprofit sector (national average): 34.9% donor retention rate. Source: Fundraising Report Card (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/national-donor-retention-benchmark-34-9
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<blockquote cite="https://lighthousedata.io/data/national-donor-retention-benchmark-34-9" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>34.9%</strong> -- donor retention rate for US nonprofit sector (national average)<br><small>Source: Fundraising Report Card (2024) · <a href="https://lighthousedata.io/data/national-donor-retention-benchmark-34-9" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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