B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
40%
40% -- donor retention rate for Nonprofit annual funds (2025)
A typical nonprofit annual fund donor retention rate hovers between 40% and 50%.
- Reported as a range between 40% and 50%
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
40%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Association of Fundraising Professionals (AFP) Fundraising Effectiveness Project
Primary
Tier B
https://nationalfundraisingauthority.com/annual-fund-campaigns/ ↗
Source Article
Annual Fund Campaigns: Planning and Execution
Annual Fund Campaigns: Planning and Execution
Annual fund campaigns are the recurring, broad-based fundraising programs that most nonprofits, educational institutions, and civic organizations depend on to sustain operating budgets from year to year. This page covers how annual funds are structured, …
Original Research
Association of Fundraising Professionals (AFP) Fundraising Effectiveness Project
· Original study ↗
Methodology
AFP Fundraising Effectiveness Project data; midpoint of 40-50% range recorded
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Nonprofit annual funds: 40% donor retention rate. Source: Association of Fundraising Professionals (AFP) Fundraising Effectiveness Project (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/annual-fund-donor-retention-rate
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<blockquote cite="https://lighthousedata.io/data/annual-fund-donor-retention-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- donor retention rate for Nonprofit annual funds<br><small>Source: Association of Fundraising Professionals (AFP) Fundraising Effectiveness Project (2025) · <a href="https://lighthousedata.io/data/annual-fund-donor-retention-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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