B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
60%
60% -- donor retention rate for nonprofit donor programs (consultant-managed charity clients) (2026)
Denisa Casement targets a 60% average yearly donor retention rate for her charity clients through well-crafted donor communications.
- Target benchmark / goal figure rather than an aggregate industry study
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
60%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Tom Ahern Communications (Denisa Casement)
Primary
Tier B
https://www.aherncomm.com/ahern-blog/denisa-spills-the-beans-about-newsletters ↗
Source Article
Denisa spills the beans about newsletters — Tom Ahern Communications
Denisa spills the beans about newsletters
File under: What Denisa revealed to our Jan. 29 audience
She answered dozens of fundraisers' practical wonderings during the webinar's "all you can eat"™ Q&A • so of course I scribbled pages of notes, listening to this uniquely-qualified, front-line practiti…
Original Research
Tom Ahern Communications (Denisa Casement)
· Original study ↗
Methodology
Practitioner-stated target benchmark: Denisa Casement aims for a yearly average of 60% donor retention, attributed to well-crafted donor communications. Expert goal figure rather than measured aggregate.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
nonprofit donor programs (consultant-managed charity clients): 60% donor retention rate. Source: Tom Ahern Communications (Denisa Casement) (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/nonprofit-donor-retention-rate-benchmark
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<blockquote cite="https://lighthousedata.io/data/nonprofit-donor-retention-rate-benchmark" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- donor retention rate for nonprofit donor programs (consultant-managed charity clients)<br><small>Source: Tom Ahern Communications (Denisa Casement) (2026) · <a href="https://lighthousedata.io/data/nonprofit-donor-retention-rate-benchmark" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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