B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
60%
60% -- donor retention rate for Denisa's charity clients (2026)
Denisa targets a yearly average donor retention rate of 60% for her charity clients.
- Target/goal standard based on Denisa Casement's consulting experience
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
60%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Tom Ahern Communications
Primary
Tier C
https://www.aherncomm.com/ahern-blog/denisa-spills-the-beans-about-newsletters ↗
Source Article
Denisa spills the beans about newsletters — Tom Ahern Communications
Denisa spills the beans about newsletters
File under: What Denisa revealed to our Jan. 29 audience
She answered dozens of fundraisers' practical wonderings during the webinar's "all you can eat"™ Q&A • so of course I scribbled pages of notes, listening to this uniquely-qualified, front-line practiti…
Original Research
Tom Ahern Communications
· Original study ↗
Methodology
Denisa's goal for yearly average donor retention.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Denisa's charity clients: 60% donor retention rate. Source: Tom Ahern Communications (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/donor-retention-goal
HTML Embed
<blockquote cite="https://lighthousedata.io/data/donor-retention-goal" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- donor retention rate for Denisa's charity clients<br><small>Source: Tom Ahern Communications (2026) · <a href="https://lighthousedata.io/data/donor-retention-goal" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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