B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
38.5%
38.5% -- donor retention rate for Two-time donors (nonprofit donor segment) (2024)
Two-time donors have a donor retention rate of 38.5%.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
38.5%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Bloomerang
Primary
Tier C
https://dma14.org/donor-retention-strategies-guide-keeping-supporters/ ↗
Source Article
Donor Retention Strategies: The Ultimate Guide to Keeping Supporters | DMA14.org
Keeping the donors you already have is one of the most powerful things a nonprofit can do, and yet it’s one of the most overlooked. We spend so much energy chasing new supporters that we sometimes forget about the people who already believed in us enough to give. That’s the core tension this article…
Original Research
Bloomerang
· Original study ↗
Methodology
Retention rate for donors who have given twice; cited from Bloomerang, 'A Guide to Donor Retention'. Underlying study year not specified in article.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Two-time donors (nonprofit donor segment): 38.5% donor retention rate. Source: Bloomerang (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/two-time-donor-retention-rate
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<blockquote cite="https://lighthousedata.io/data/two-time-donor-retention-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>38.5%</strong> -- donor retention rate for Two-time donors (nonprofit donor segment)<br><small>Source: Bloomerang (2024) · <a href="https://lighthousedata.io/data/two-time-donor-retention-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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