B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
45.5%
45.5% -- donor retention rate for nonprofit donors (2018)
Donor retention rates are hovering at 45.5%.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
45.5%
Unit
Percentage
Data Vintage
2018
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
journity.com
Primary
Tier C
https://journity.com/2018/07/super-charge-your-donor-engagement-with-retargeting/ ↗
Source Article
Super Charge Your Donor Engagement With Retargeting - Journity
Retargeting for the Donor Engagement Cycle
According to a M+R Benchmarks study, “Overall, 1.0% of nonprofit website visitors joined an email list, and 1.1% completed a donation.” This means that roughly 99% of website visitors are not engaging with your organization to become donors!
So how do you c…
Original Research
journity.com
· Original study ↗
Methodology
Aggregate donor retention benchmark cited without explicit attribution in the article (July 2018); figure matches publicly reported Fundraising Effectiveness Project benchmarks for the period.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
nonprofit donors: 45.5% donor retention rate. Source: journity.com (2018). Via Lighthouse Intelligence -- https://lighthousedata.io/data/nonprofit-donor-retention-rate
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<blockquote cite="https://lighthousedata.io/data/nonprofit-donor-retention-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>45.5%</strong> -- donor retention rate for nonprofit donors<br><small>Source: journity.com (2018) · <a href="https://lighthousedata.io/data/nonprofit-donor-retention-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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