B Evidence Grade B Graded under review Safe to Cite Current

17%

17% -- donor retention rate for first-time low-dollar donors (2026)

Name: Donor Retention Rate Statistics
Creator: Lighthouse Intelligence
Published: 2026-07-16

2026 · Fundraising Report Card

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Attribution: Fundraising Report Card View source

Lighthouse Research Team

Last verified: 2026-07-16 · How we verify data →

Source verified Evidence graded

Value

17%

Unit

Percentage

Data Vintage

2026

Entity

first-time low-dollar donors

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

60/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Fundraising Report Card Primary Tier A

https://imarketsmart.com/learn/mass-market-donor-relationships/ ↗

Confidence: 54/100 Vintage: 2026 Channel: Cc Extraction

Source Article

Do low-dollar donors even matter?

It’s a sensitive topic considering the fact that the vast majority of revenue for nonprofits comes from major donors. The answer, or course, is that they do matter, and you need to strengthen your efforts to develop good relationships with your mass market donors, and potential donors. The question …

Original Research

Fundraising Report Card · Original study ↗

Methodology

Fundraising Report Card

Segmentation

Channelcommon_crawl

Cite this stat

Plain Text

first-time low-dollar donors: 17% donor retention rate. Source: Fundraising Report Card (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/low-dollar-donor-retention-rate

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<blockquote cite="https://lighthousedata.io/data/low-dollar-donor-retention-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>17%</strong> -- donor retention rate for first-time low-dollar donors<br><small>Source: Fundraising Report Card (2026) · <a href="https://lighthousedata.io/data/low-dollar-donor-retention-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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