D
Evidence Grade D
Graded
accuracy verified by the review judge
Review Required
Dated
20.93%
20.93% -- donor retention rate for first-time donors (2018)
The retention rate for first-time donors in 2018 was 20.93%.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
20.93%
Unit
Percentage
Data Vintage
2018
Entity
Evidence Quality
D
Limited evidence quality
Source or methodology is unclear, sample is small, or data is significantly dated. Use with caution and additional corroboration.
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
86
Sources (6)
Association of Fundraising Professionals
Primary
Tier A
http://afpfep.org/wp-content/uploads/sites/10/2018/04/2018-Fundraising-Effectiveness-Survey-Report.p… ↗
Source Article
How to be an authentic guiding sage for your donors
The guiding sage
The hero’s journey is a universal story. In that universal story, the guiding sage plays a powerful archetypal role.
This role can direct the fundraiser’s work. The fundraiser makes the call to adventure. She challenges the donor to heroism. She helps along each step of the journey.…
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Original Research
Association of Fundraising Professionals
· Original study ↗
Methodology
Reported in the 2018 fundraising effectiveness survey.
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
first-time donors: 20.93% donor retention rate. Source: Association of Fundraising Professionals (2018). Via Lighthouse Intelligence -- https://lighthousedata.io/data/first-time-donor-retention-rate-2018
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<blockquote cite="https://lighthousedata.io/data/first-time-donor-retention-rate-2018" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20.93%</strong> -- donor retention rate for first-time donors<br><small>Source: Association of Fundraising Professionals (2018) · <a href="https://lighthousedata.io/data/first-time-donor-retention-rate-2018" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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