B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
45%
45% -- donor retention rate for charities focused on fundraising growth (2024)
Charities focused on fundraising growth typically retain 45% of their donors year-over-year.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
45%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
frontier.io
Primary
Tier C
https://www.frontier.io/resources/why-charities-partner-with-agencies ↗
Source Article
10 Very Good Reasons To Hire a Nonprofit Marketing Agency
Fundraising is a big job, and it’s tough to handle it all on your own. That’s why partnering with a nonprofit marketing agency who specializes in working with charities can make a big difference.
Partnering with experts with years of experience and a long track record of success helping other nonpro…
Original Research
frontier.io
· Original study ↗
Methodology
Industry benchmark cited by agency; original source not identified
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
charities focused on fundraising growth: 45% donor retention rate. Source: frontier.io (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/nonprofit-donor-retention-45pct
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<blockquote cite="https://lighthousedata.io/data/nonprofit-donor-retention-45pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>45%</strong> -- donor retention rate for charities focused on fundraising growth<br><small>Source: frontier.io (2024) · <a href="https://lighthousedata.io/data/nonprofit-donor-retention-45pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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