B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
83%
83% -- donor retention rate for Recurring monthly donors (2024)
Recurring monthly donors have a retention rate of roughly 83%.
- Reported as roughly 83%
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
83%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Dataro
Primary
Tier C
https://dma14.org/donor-retention-strategies-guide-keeping-supporters/ ↗
Source Article
Donor Retention Strategies: The Ultimate Guide to Keeping Supporters | DMA14.org
Keeping the donors you already have is one of the most powerful things a nonprofit can do, and yet it’s one of the most overlooked. We spend so much energy chasing new supporters that we sometimes forget about the people who already believed in us enough to give. That’s the core tension this article…
Original Research
Dataro
· Original study ↗
Methodology
Reported as 'roughly 83%' retention for recurring monthly donors vs. 45% for one-time givers; cited from Dataro, 'How to Improve Donor Retention'.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Recurring monthly donors: 83% donor retention rate. Source: Dataro (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/recurring-monthly-donor-retention-rate
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<blockquote cite="https://lighthousedata.io/data/recurring-monthly-donor-retention-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>83%</strong> -- donor retention rate for Recurring monthly donors<br><small>Source: Dataro (2024) · <a href="https://lighthousedata.io/data/recurring-monthly-donor-retention-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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