B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
45%
45% -- donor retention rate for Nonprofit donors (fundraising sector) (2022)
The average donor retention rate in nonprofit fundraising is 45%.
- Original benchmark source is not specified in the text
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
45%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
frontier.io
Primary
Tier C
https://www.frontier.io/case-studies ↗
Source Article
Case Studies — Frontier Marketing Co.
Case Studies
See how our strategies have made a real impact on others.
In the fall of 2022, our client ADRA Canada wanted to find new donors who shared their passion for helping people all over the world. Considering the average donor retention rate is only 45%, acquisition is critical to gain new d…
Original Research
frontier.io
· Original study ↗
Methodology
Aggregate benchmark cited by agency Frontier Marketing Co. in a fall 2022 nonprofit fundraising case study; original research source not named on the page. Figure aligns with commonly cited sector benchmarks but attribution is absent.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Nonprofit donors (fundraising sector): 45% donor retention rate. Source: frontier.io (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/nonprofit-donor-retention-rate-2022
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<blockquote cite="https://lighthousedata.io/data/nonprofit-donor-retention-rate-2022" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>45%</strong> -- donor retention rate for Nonprofit donors (fundraising sector)<br><small>Source: frontier.io (2022) · <a href="https://lighthousedata.io/data/nonprofit-donor-retention-rate-2022" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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