B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
42.6%
42.6% -- donor retention rate for US nonprofits (AFP Fundraising Effectiveness Project participants) (2022)
The overall donor retention rate across participating US nonprofits in the AFP Fundraising Effectiveness Project was 42.6% in 2022.
- Data is derived from participating organizations in the AFP Fundraising Effectiveness Project
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
42.6%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
60
Freshness
95
Source
Association of Fundraising Professionals (AFP)
Primary
Tier B
https://nationalfundraisingauthority.com/fundraising-benchmarks-and-metrics/ ↗
Source Article
Fundraising Benchmarks and Performance Metrics
Fundraising Benchmarks and Performance Metrics
Fundraising benchmarks and performance metrics give nonprofit and civic organizations a structured framework for evaluating whether their development programs are operating efficiently and growing sustainably. This page covers the standard metrics used …
Original Research
Association of Fundraising Professionals (AFP)
· Original study ↗
Methodology
AFP Fundraising Effectiveness Project aggregates giving and retention data from thousands of US nonprofits; data year 2022, published in AFP FEP 2023 Annual Report.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US nonprofits (AFP Fundraising Effectiveness Project participants): 42.6% donor retention rate. Source: Association of Fundraising Professionals (AFP) (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/donor-retention-rate-2022
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<blockquote cite="https://lighthousedata.io/data/donor-retention-rate-2022" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>42.6%</strong> -- donor retention rate for US nonprofits (AFP Fundraising Effectiveness Project participants)<br><small>Source: Association of Fundraising Professionals (AFP) (2022) · <a href="https://lighthousedata.io/data/donor-retention-rate-2022" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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