B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
43%
43% -- donor retention rate for US nonprofit sector (2025)
The national average donor retention rate consistently measures near 43–45% according to AFP/Fundraising Effectiveness Project reporting.
- Reported as a consistent range near 43–45%
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
43%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
AFP Fundraising Effectiveness Project
Primary
Tier B
https://nationalfundraisingauthority.com/national-fundraising-organizations-and-associations/ ↗
Source Article
National Fundraising Organizations and Professional Associations
National Fundraising Organizations and Professional Associations
Professional associations and national organizations form the institutional backbone of ethical fundraising practice in the United States, setting standards, credentialing practitioners, and shaping regulatory dialogue at the federal a…
Original Research
AFP Fundraising Effectiveness Project
· Original study ↗
Methodology
Range 43–45%; midpoint used. Aggregated retention data from AFP Fundraising Effectiveness Project across thousands of participating organizations
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2022 | 43% | |
| 2022 | 40% | -7.0% |
| 2024 | 18.3% | -54.2% |
| 2025 (current) | 43% | +135.0% |
| 2026 | 45% | +4.7% |
| Q1 2025 | 18.1% | -59.8% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
US nonprofit sector: 43% donor retention rate. Source: AFP Fundraising Effectiveness Project (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/donor-retention-rate-43-45
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<blockquote cite="https://lighthousedata.io/data/donor-retention-rate-43-45" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>43%</strong> -- donor retention rate for US nonprofit sector<br><small>Source: AFP Fundraising Effectiveness Project (2025) · <a href="https://lighthousedata.io/data/donor-retention-rate-43-45" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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