B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
29%
29% -- donor retention rate for vehicle donors (60 public media stations) (2022)
The average retention rate in the year after vehicle donation among 60 stations in the CDP study was just over 29%.
- Value is an average across two donor groups across 60 stations
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
29%
Unit
Percentage
Data Vintage
2022
Entity
Sample Size
60
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
CDP (Community Development Professionals)
Primary
Tier A
https://www.cdpcommunity.org/blog/2022/5/2/the-hidden-value-of-a-vehicle-donor-part-2 ↗
Source Article
CDP Blog | The Hidden Value of a Vehicle Donor: Part 2 — CDP
The Hidden Value of a Vehicle Donor: Part 2
Ah, the mysterious vehicle donor. While many who donate a vehicle to your station are die-hard fans, the primary motivation for most vehicle donors is the convenience your program provides. They want to get rid of a vehicle, and you offer an easy way to do…
Original Research
CDP (Community Development Professionals)
· Original study ↗
Methodology
Average retention rate across 60 stations in CDP study using CDP data
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
vehicle donors (60 public media stations): 29% donor retention rate. Source: CDP (Community Development Professionals) (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/vehicle-donor-retention-rate-60-stations
HTML Embed
<blockquote cite="https://lighthousedata.io/data/vehicle-donor-retention-rate-60-stations" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>29%</strong> -- donor retention rate for vehicle donors (60 public media stations)<br><small>Source: CDP (Community Development Professionals) (2022) · <a href="https://lighthousedata.io/data/vehicle-donor-retention-rate-60-stations" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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