B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
51.1%
51.1% -- donor retention rate for major donors giving over $5,000 (nonprofit fundraising) (2023)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
51.1%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
35
Freshness
95
Source
Donorly
Primary
Tier B
https://www.wildapricot.com/blog/donor-relationships ↗
Source Article
How to Build Healthy Donor Relationships: Essentials + Quiz
You know how crucial it is for your nonprofit to develop strong, lasting relationships with engaged donors, but how do you really know where you stand? More importantly, how do you build and maintain relationships that are healthy enough to withstand challenges like economic uncertainty or a global …
Original Research
Donorly
· Original study ↗
Methodology
Average donor retention rate for major donors (gifts over $5,000), cited from Donorly research; source does not state an explicit year for the data — publication-era estimate used
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
major donors giving over $5,000 (nonprofit fundraising): 51.1% donor retention rate. Source: Donorly (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/major-donor-retention-rate-511
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<blockquote cite="https://lighthousedata.io/data/major-donor-retention-rate-511" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>51.1%</strong> -- donor retention rate for major donors giving over $5,000 (nonprofit fundraising)<br><small>Source: Donorly (2023) · <a href="https://lighthousedata.io/data/major-donor-retention-rate-511" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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