B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
40%
40% -- donor retention rate for US nonprofit sector (2022)
The average donor retention rate across the US nonprofit sector hovers at around 40% to 45%.
- Reported as a general industry range hovering around 40% to 45%
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
40%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
NANOE (citing Jim Eskin)
Primary
Tier B
https://nanoe.org/new-years-resolutions-for-us-philanthropy/ ↗
Source Article
New Year’s Resolutions for U.S. Philanthropy - NANOE | Charity's Official Website
New Year’s Resolutions for U.S. Philanthropy
New Year’s Resolutions for U.S. Philanthropy is fundraising veteran Jim Eskin’s take on what we can all do to improve our craft in 2023. This is the time of year for setting goals to improve the quality of our lives.
Popular resolutions include losing wei…
Original Research
NANOE (citing Jim Eskin)
· Original study ↗
Methodology
Range 40%-45%, midpoint used
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2022 (current) | 43% | |
| 2022 (current) | 40% | -7.0% |
| 2024 | 18.3% | -54.2% |
| 2025 | 43% | +135.0% |
| 2026 | 45% | +4.7% |
| Q1 2025 | 18.1% | -59.8% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
US nonprofit sector: 40% donor retention rate. Source: NANOE (citing Jim Eskin) (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/donor-retention-rate-nonprofit
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<blockquote cite="https://lighthousedata.io/data/donor-retention-rate-nonprofit" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- donor retention rate for US nonprofit sector<br><small>Source: NANOE (citing Jim Eskin) (2022) · <a href="https://lighthousedata.io/data/donor-retention-rate-nonprofit" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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