B
Evidence Grade B
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accuracy verified by the review judge
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Recent
31.9%
31.9% -- donor retention rate for nonprofit donors (overall, US nonprofits) (Q3 2025)
According to the Fundraising Effectiveness Project's Q3 2025 report, overall donor retention rate is 31.9%.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
31.9%
Unit
Percentage
Data Vintage
Q3 2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Fundraising Effectiveness Project (AFP)
Primary
Tier C
https://sparkrock.com/knowledge-base/blog/the-secret-to-every-nonprofits-success-create-a-data-cultu… ↗
Source Article
The Secret to Every Nonprofit's Success? Create a Data Culture - Sparkrock
The Secret to Every Nonprofit’s Success? Create a Data Culture
In short: Nonprofits that build a genuine data culture, where decisions are grounded in real numbers rather than instinct, are better positioned to raise money, retain donors, and prove their impact. The stakes are real: only 31.9% of do…
Original Research
Fundraising Effectiveness Project (AFP)
· Original study ↗
Methodology
Year-over-year overall donor retention as reported in the Fundraising Effectiveness Project's Q3 2025 report
Methodology documented
Segmentation
Industrymarketing
Cite this stat
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nonprofit donors (overall, US nonprofits): 31.9% donor retention rate. Source: Fundraising Effectiveness Project (AFP) (Q3 2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/fep-donor-retention-rate-q3-2025
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<blockquote cite="https://lighthousedata.io/data/fep-donor-retention-rate-q3-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>31.9%</strong> -- donor retention rate for nonprofit donors (overall, US nonprofits)<br><small>Source: Fundraising Effectiveness Project (AFP) (Q3 2025) · <a href="https://lighthousedata.io/data/fep-donor-retention-rate-q3-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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