B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
45%
45% -- donor retention rate for Nonprofit donors (average) (2018)
According to the Fundraising Effectiveness Survey cited in 2018, average donor retention rates were 45%.
- Survey year not explicitly specified in the source text beyond citing the latest survey at time of publication
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Lighthouse Research Team
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Source verified
Evidence graded
Value
45%
Unit
Percentage
Data Vintage
2018
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Association of Fundraising Professionals (Fundraising Effectiveness Project)
Primary
Tier C
https://journity.com/2018/03/supercharge-your-next-donor-drive/ ↗
Source Article
Supercharge Your Next Donor Drive with Website Personalization - Journity
Looking to grow your nonprofit and maximize your impact? Host a donor drive to find new donors, retain current donors and deepen relationships. If you have not checked out the data at the Fundraising Effectiveness Project, head there now and give it a read. It will be worth your time – we promise! T…
Original Research
Association of Fundraising Professionals (Fundraising Effectiveness Project)
· Original study ↗
Methodology
Cited from the Fundraising Effectiveness Survey; survey year not specified in article
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Nonprofit donors (average): 45% donor retention rate. Source: Association of Fundraising Professionals (Fundraising Effectiveness Project) (2018). Via Lighthouse Intelligence -- https://lighthousedata.io/data/nonprofit-donor-retention-rate-45
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<blockquote cite="https://lighthousedata.io/data/nonprofit-donor-retention-rate-45" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>45%</strong> -- donor retention rate for Nonprofit donors (average)<br><small>Source: Association of Fundraising Professionals (Fundraising Effectiveness Project) (2018) · <a href="https://lighthousedata.io/data/nonprofit-donor-retention-rate-45" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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