B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
18.3%
18.3% -- donor retention rate for US nonprofit sector (2024)
The year-to-date donor retention rate was 18.3% in 2024.
- Cited secondhand from Fundraising Effectiveness Project (FEP) data
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
18.3%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Fundraising Effectiveness Project (FEP)
Primary
Tier B
https://www.mikeespositocfre.com/nonprofit-resources/when-stewardship-becomes-personal ↗
Source Article
When Stewardship Becomes Personal — Mike Esposito Fundraising
When Stewardship Becomes Personal
By: Mike Esposito, CFRE
What does unforgettable donor stewardship look like? How does it feel?
As fundraisers, this is something we all care deeply about. And as donors, we know it when we experience it.
Recent data shows why this question matters. Q1 2025 findings …
Original Research
Fundraising Effectiveness Project (FEP)
· Original study ↗
Methodology
Fundraising Effectiveness Project (FEP) data, cited secondhand in blog article
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2022 | 43% | |
| 2022 | 40% | -7.0% |
| 2024 (current) | 18.3% | -54.2% |
| 2025 | 43% | +135.0% |
| 2026 | 45% | +4.7% |
| Q1 2025 | 18.1% | -59.8% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
US nonprofit sector: 18.3% donor retention rate. Source: Fundraising Effectiveness Project (FEP) (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/donor-retention-18-3-2024
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<blockquote cite="https://lighthousedata.io/data/donor-retention-18-3-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>18.3%</strong> -- donor retention rate for US nonprofit sector<br><small>Source: Fundraising Effectiveness Project (FEP) (2024) · <a href="https://lighthousedata.io/data/donor-retention-18-3-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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