B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
40%
40% -- donor retention rate for Average nonprofit (2024)
The average nonprofit retains 40-45% of donors.
- Reported as a range of 40-45%
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
40%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
35
Freshness
95
Source
Bloomerang; Funraise
Primary
Tier C
https://dma14.org/what-is-donor-stewardship-meaning-examples-impact-frameworks/ ↗
Source Article
What is Donor Stewardship? Meaning, Examples & Impact Frameworks | DMA14.org
Donor stewardship is one of those concepts that sounds straightforward until you realize most nonprofits are quietly getting it wrong. It’s not about sending a nice thank-you email and calling it a day. It’s about building real, lasting relationships with the people who believe in your mission enoug…
Original Research
Bloomerang; Funraise
· Original study ↗
Methodology
Reported as a range (40-45%); midpoint 42.5% used. Attributed in article to Bloomerang and Funraise State of Nonprofit Sector; article itself undated, vintage estimated from AFP 2024 reference.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Average nonprofit: 40% donor retention rate. Source: Bloomerang; Funraise (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/avg-nonprofit-donor-retention-rate
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<blockquote cite="https://lighthousedata.io/data/avg-nonprofit-donor-retention-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- donor retention rate for Average nonprofit<br><small>Source: Bloomerang; Funraise (2024) · <a href="https://lighthousedata.io/data/avg-nonprofit-donor-retention-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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