B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
70%
70% -- donor retention rate for public TV stations (direct mail donors) (2015)
Direct mail donor retention at public TV stations is between 70% and 80%.
- Reported as a range of 70-80%
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
70%
Unit
Percentage
Data Vintage
2015
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Contributor Development Partnership (CDP)
Primary
Tier B
http://cdpcommunity.org/category/cdp-projects/ ↗
Source Article
Posts about CDP Projects on Contributor Development Partnership
The oft-repeated concern at TV stations about running specialized programs during pledge is that the features on advice spanning from financial to health (and even quasi-spiritual) alienate the core PBS audience, which is an arts and culturally-oriented intellectual. Yet there are donors who call in…
Original Research
Contributor Development Partnership (CDP)
· Original study ↗
Methodology
Range 70-80%; midpoint used. Reported via CDP/Current article on pledge donor retention.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
public TV stations (direct mail donors): 70% donor retention rate. Source: Contributor Development Partnership (CDP) (2015). Via Lighthouse Intelligence -- https://lighthousedata.io/data/direct-mail-donor-retention-70-80
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<blockquote cite="https://lighthousedata.io/data/direct-mail-donor-retention-70-80" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70%</strong> -- donor retention rate for public TV stations (direct mail donors)<br><small>Source: Contributor Development Partnership (CDP) (2015) · <a href="https://lighthousedata.io/data/direct-mail-donor-retention-70-80" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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