B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
45%
45% -- donor retention rate for US nonprofits (2016-2021)
The average donor retention rate hovered around 45% between 2016 and 2021 according to the Fundraising Effectiveness Project survey.
- hovered around 45%
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
45%
Unit
Percentage
Data Vintage
2016-2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Association of Fundraising Professionals / Urban Institute
Primary
Tier B
https://nanoe.org/norman-gildin-says-the-bard-is-right/ ↗
Source Article
Norman Gildin Says, "The Bard is Right!" - NANOE | Charity's Official Website
Norman Gildin Says, “The Bard is Right!”
Norman Gildin Says, “The Bard is Right!” is one fundraising veteran’s take donor retention. Here’s what Norman has to say about a better way to fundraise:
I confess that English literature was not my favorite subject in college. But one quote from William Sha…
Original Research
Association of Fundraising Professionals / Urban Institute
· Original study ↗
Methodology
Fundraising Effectiveness Project survey by AFP and the Center on Nonprofits and Philanthropy at the Urban Institute
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2016-2021 (current) | 45% | |
| 2019 | 39% | -13.3% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
US nonprofits: 45% donor retention rate. Source: Association of Fundraising Professionals / Urban Institute (2016-2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/average-donor-retention-rate-2016-2021
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<blockquote cite="https://lighthousedata.io/data/average-donor-retention-rate-2016-2021" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>45%</strong> -- donor retention rate for US nonprofits<br><small>Source: Association of Fundraising Professionals / Urban Institute (2016-2021) · <a href="https://lighthousedata.io/data/average-donor-retention-rate-2016-2021" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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