B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
43%
43% -- donor retention rate for U.S. nonprofit sector (2023)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
43%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
35
Freshness
95
Source
Association of Fundraising Professionals (AFP) Fundraising Effectiveness Project
Primary
Tier C
https://nationalfundraisingauthority.com/fundraising-plan-development/ ↗
Source Article
Developing a Comprehensive Fundraising Plan
Developing a Comprehensive Fundraising Plan
A comprehensive fundraising plan converts an organization's mission into a structured, time-bound revenue strategy. This page covers the core definition of a fundraising plan, the mechanics of building one, the scenarios in which specific plan structures a…
Original Research
Association of Fundraising Professionals (AFP) Fundraising Effectiveness Project
· Original study ↗
Methodology
Source cites the AFP Fundraising Effectiveness Project's 'most recent multi-year analysis' without an explicit year; figures are approximate ('hovered near 43 percent'). Consistent with AFP FEP reporting donor retention in the low-to-mid 40 percent range for recent years.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
U.S. nonprofit sector: 43% donor retention rate. Source: Association of Fundraising Professionals (AFP) Fundraising Effectiveness Project (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/us-nonprofit-sector-donor-retention-43
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<blockquote cite="https://lighthousedata.io/data/us-nonprofit-sector-donor-retention-43" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>43%</strong> -- donor retention rate for U.S. nonprofit sector<br><small>Source: Association of Fundraising Professionals (AFP) Fundraising Effectiveness Project (2023) · <a href="https://lighthousedata.io/data/us-nonprofit-sector-donor-retention-43" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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