B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
39%
39% -- donor retention rate for US nonprofits (2019)
On average, 39% of donors who made an online gift to a nonprofit in 2018 gave again to that nonprofit in 2019.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
39%
Unit
Percentage
Data Vintage
2019
Entity
Sample Size
201
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
M+R
Primary
Tier A
https://2020.mrbenchmarks.com/data/fundraising ↗
Source Article
2020 Nonprofit Benchmarks
Original Research
M+R
· Original study ↗
Methodology
M+R Benchmarks study; 22% for first-time donors, 58% for repeat donors
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2016-2021 | 45% | |
| 2019 (current) | 39% | -13.3% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
US nonprofits: 39% donor retention rate. Source: M+R (2019). Via Lighthouse Intelligence -- https://lighthousedata.io/data/online-donor-retention-2019
HTML Embed
<blockquote cite="https://lighthousedata.io/data/online-donor-retention-2019" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>39%</strong> -- donor retention rate for US nonprofits<br><small>Source: M+R (2019) · <a href="https://lighthousedata.io/data/online-donor-retention-2019" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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