B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
8%
8% -- donor retention rate for vehicle donors whose vehicle donation was their first gift (2022)
The retention rate in the year after vehicle donation for donors whose first gift was a vehicle and who were asked to become members was just over 8%.
- Applies specifically to donors who gave a vehicle as a first gift and were subsequently asked to become members
Attribution:
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Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
8%
Unit
Percentage
Data Vintage
2022
Entity
Sample Size
60
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
CDP (Community Development Professionals)
Primary
Tier A
https://www.cdpcommunity.org/blog/2022/5/2/the-hidden-value-of-a-vehicle-donor-part-2 ↗
Source Article
CDP Blog | The Hidden Value of a Vehicle Donor: Part 2 — CDP
The Hidden Value of a Vehicle Donor: Part 2
Ah, the mysterious vehicle donor. While many who donate a vehicle to your station are die-hard fans, the primary motivation for most vehicle donors is the convenience your program provides. They want to get rid of a vehicle, and you offer an easy way to do…
Original Research
CDP (Community Development Professionals)
· Original study ↗
Methodology
Retention for donors who gave a vehicle as first gift and were asked to become a member, CDP 60-station study
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
vehicle donors whose vehicle donation was their first gift: 8% donor retention rate. Source: CDP (Community Development Professionals) (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/first-gift-vehicle-donor-retention-8
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<blockquote cite="https://lighthousedata.io/data/first-gift-vehicle-donor-retention-8" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>8%</strong> -- donor retention rate for vehicle donors whose vehicle donation was their first gift<br><small>Source: CDP (Community Development Professionals) (2022) · <a href="https://lighthousedata.io/data/first-gift-vehicle-donor-retention-8" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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