Video Completion Rate
Statistics & Benchmarks

Verified video completion rate data across 7 regions. Sourced from primary research and validated with evidence grading.

150 data points · 7 regions · Updated 2026-10-02

Compare by Region

Global Region

52 stats
Experience Abu Dabi campaign Media
91.000000%
Percentage 2024
Orange brand campaign marketing
81.000000%
Percentage 2026
Jeep Women Era campaign ecommerce
93.100000%
Percentage 2024
Jeep's 'The Women Era' campaign Media
93.100000%
Percentage 2024
Jeep 'The Women Era' campaign Media
93.100000%
Percentage 2024
focused video content marketing
95.000000%
Percentage 2025
Standard B2B marketing video content marketing
12.000000%
Percentage 2025
Ceres branded content campaign (BC&E Awards 2026 Grand Prix winner) marketing
68.000000%
Percentage 2026
Genius Sports CTV campaign across football and basketball content genres marketing
99.000000%
Percentage 2026
TikTok organic short-form videos Media
80.000000%
Percentage 2026
The Daily users marketing
60.000000%
Percentage 2026
Universal Pictures
10.500000%
Percentage 2026
15-second video ads across ad platforms Media
65.000000%
Percentage 2025
CTV campaigns (VDO.AI) marketing
91.000000%
Percentage 2026
Flimp Video Brochure viewers marketing
40.000000%
Percentage 2026
Give Us Your Poor flimp video email campaign marketing
14.600000%
Percentage 2026
McDonald's customers Retail
54.000000%
Percentage 2026
Titan OS during Six Nations Championship 2025 Media
98.000000%
Percentage 2025
illumin campaign marketing
84.000000%
Percentage 2021
TikTok videos marketing
70.000000%
Percentage 2026
finance marketing
72.000000%
Percentage 2025
Twitter videos marketing
20.000000%
Percentage 2026
PubMatic High Video Completion Rate Auction Package
70.000000%
Percentage 2023
Sojern and Visit Tuscany video campaign marketing
70.000000%
Percentage 2021
Sojern video campaign for Visit Tuscany marketing
74.000000%
Percentage 2021
Banana Boat campaign
94.000000%
Percentage 2022-07
Ambev sustainability campaign (CTV) B2C
96.960000%
Percentage 2023
BJ’s Wholesale Club Retail
98.000000%
Percentage 2023
YouTube Shorts (50-60 second videos) marketing
76.000000%
Percentage 2025
Nokia marketing
84.000000%
Percentage 2026
Nextbase BVOD ads marketing
98.000000%
Percentage 2025
Carrefour loyalty journeys marketing
49.000000%
Percentage 2025
TAFE WA Be More campaign (YouTube) marketing
89.200000%
Percentage 2025
TAFE WA Be More campaign (Twitch) marketing
86.600000%
Percentage 2025
RentGain.AI marketing
92.000000%
Percentage 2026
Ritz shoppable ad units on Lifetime digital platforms marketing
97.000000%
Percentage 2025
Ritz holiday campaign on Lifetime (pre-roll and mid-roll video) marketing
99.000000%
Percentage 2025
Healthwise patient education videos marketing
81.000000%
Percentage 2026
Real UGC video ads on Meta marketing
34.800000%
Percentage Q4 2025
AI UGC video ads on Meta marketing
31.400000%
Percentage Q4 2025
videos under 60 seconds marketing
57.000000%
Percentage 2026
vertical (9:16) mobile videos marketing
76.000000%
Percentage 2026
horizontal mobile videos marketing
54.000000%
Percentage 2026
Instagram Reels under 30 seconds marketing
72.000000%
Percentage 2026
Roblox Rewarded Video marketing
90.000000%
Percentage 2026
videos with vs without captions marketing
91.000000%
Percentage 2026
Captioned online videos marketing
91.000000%
Percentage 2025
HODR Flimp video email campaign marketing
56.000000%
Percentage 2026
Facebook video ads (9-15s) marketing
31.000000%
Percentage 2025
ECOVACS campaign video on programmatic placements marketing
53.000000%
Percentage 2026
Genius Sports CTV campaign (TV by OpenX) marketing
98.000000%
Percentage 2026
Airbnb 'Live There' campaign video ads in South Korea marketing
86.000000%
Percentage 2026

North America Region

1 stat
Pepsico Mexican Foods Food & Beverage
75.000000%
Percentage 2023

US Region

2 stats
Hiland Dairy video campaigns Food & Beverage
75.560000%
Percentage 2025
Stanley (YouTube skippable ad campaign) Media
18.920000%
Percentage 2024

MENA Region

1 stat
McDonald's Saudi Arabia (Jujutsu Kaisen campaign) Retail
100.000000%
Percentage 2025

Middle East (Ramadan campaign) Region

1 stat
Panadol Migraine Ramadan campaign (DMS) Pharmaceuticals
77.000000%
Percentage 2025

EMEA Region

2 stats
Carnation condensed milk products Food & Beverage
27.000000%
Percentage 2026
Earth Rated DSP OLV campaign Retail
69.000000%
Percentage 2024

APAC Region

1 stat
PubMatic's APAC Auction Packages AdTech
80.000000%
Percentage 2026

Compare Video Completion Rate Across Regions

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