B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
72%
72% -- video completion rate for Instagram Reels under 30 seconds (2026)
Sub-30-second Instagram Reels achieve approximately a 72% video completion rate.
- Stated as an approximate value ('around a 72% completion rate')
- Specific methodology not provided in source text
Attribution:
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Lighthouse Research Team
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Source verified
Evidence graded
Value
72%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Digital Applied
Primary
Tier C
https://www.socialmon.ai/blog/64-plumber-instagram-post-ideas-with-examples-that-book-jobs ↗
Source Article
64 Plumber Instagram post ideas with examples that book jobs
64 Plumber Instagram post ideas with examples that book jobs
You are crouched under a sink, phone in your free hand, looking at the worst grease clog you have pulled in a month. The smell is unreal. Your first instinct is to clear it, wipe down, and move on, because who wants to see that. So you do …
Original Research
Digital Applied
· Original study ↗
Methodology
Cited from Digital Applied (2026); methodology not stated in source
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Instagram Reels under 30 seconds: 72% video completion rate. Source: Digital Applied (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/sub-30-second-reels-completion-rate-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/sub-30-second-reels-completion-rate-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>72%</strong> -- video completion rate for Instagram Reels under 30 seconds<br><small>Source: Digital Applied (2026) · <a href="https://lighthousedata.io/data/sub-30-second-reels-completion-rate-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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