B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
75%
75% -- video completion rate for Pepsico Mexican Foods (2023)
Pepsico Mexican Foods set a 75% Video Completion Rate (VCR) benchmark for its cookieless video ad campaign.
- 75% was the target benchmark exceeded by the campaign, not the final achieved rate
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
75%
Unit
Percentage
Data Vintage
2023
Entity
Geography
North America
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
70
Methodology
45
Freshness
95
Sources (4)
Lotame
Primary
Tier A
https://www.lotame.com/resources/pepsico-mexican-foods-proves-success-of-cookieless-video-ad-campaig… ↗
Source Article
Pepsico Mexican Foods Beats Campaign Performance Benchmarks with Cookieless Lotame Panorama ID | Lotame
Haga clic aquí para leer en español.
Media agency Anagram collaborated with global technology company Lotame to preserve and extend Pepsico Mexican Foods’ addressability across devices and the open web
Mexico City, MX – (April 12, 2023) – Lotame (www.lotame.com), the global technology company that m…
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amraandelma.com
https://www.amraandelma.com/
2026-08-16
Original Research
Lotame
· Original study ↗
Methodology
Benchmark for cookieless campaign
Segmentation
IndustryFood & Beverage
Company SizeEnterprise
RegionNorth America
Channelpaid_ads
Cite this stat
Plain Text
Pepsico Mexican Foods: 75% video completion rate. Source: Lotame (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/pepsico-mexican-foods-vcr-cookieless
HTML Embed
<blockquote cite="https://lighthousedata.io/data/pepsico-mexican-foods-vcr-cookieless" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>75%</strong> -- video completion rate for Pepsico Mexican Foods<br><small>Source: Lotame (2023) · <a href="https://lighthousedata.io/data/pepsico-mexican-foods-vcr-cookieless" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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