B
Evidence Grade B
Verified
accuracy verified by the review judge
Safe to Cite
Aging
93.1%
93.1% -- video completion rate for Jeep's 'The Women Era' campaign (2024)
Jeep's 'The Women Era' campaign achieved a 93.1% video completion rate.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
93.1%
Unit
Percentage
Data Vintage
2024
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
95
Source Trust
90
Citation Chain
90
Independence
30
Methodology
30
Freshness
95
Sources (7)
Amazon Ads
Primary
Tier A
https://advertising.amazon.com/zh-cn/blog/diverse-culture-marketing ↗
Source Article
What is inclusive marketing? Here’s what you need to know
Inclusive marketing
A complete guide to inclusive marketing and advertising
Inclusive marketing focuses on developing campaigns and messaging that authentically represent a wide spectrum of audiences, consider various perspectives, avoid stereotypes, ensure accessibility, and resonate across differe…
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Original Research
Amazon Ads
· Original study ↗
Segmentation
IndustryMedia
RegionGlobal
RoleAll marketers
Channelvideo
Cite this stat
Plain Text
Jeep's 'The Women Era' campaign: 93.1% video completion rate. Source: Amazon Ads (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/inclusive-marketing-trends-2024-video-completion-rate
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<blockquote cite="https://lighthousedata.io/data/inclusive-marketing-trends-2024-video-completion-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>93.1%</strong> -- video completion rate for Jeep's 'The Women Era' campaign<br><small>Source: Amazon Ads (2024) · <a href="https://lighthousedata.io/data/inclusive-marketing-trends-2024-video-completion-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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