B
Evidence Grade B
Safe to Cite
Current
27%
27% -- video completion rate for Carnation condensed milk products (2026)
Attribution:
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
27%
Unit
Percentage
Data Vintage
2026
Entity
Geography
EMEA
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
90
Citation Chain
90
Independence
30
Methodology
30
Freshness
95
Source
Pinterest
Primary
Tier A
Source Article
Carnation Success Story | Pinterest Business
Using short, engaging video ads, Carnation drove awareness of their condensed milk products within their target audience, achieving a 5.3% lift1 in awareness among Pinners who bake every week.
With a history of innovation that stretches back to the 1880s, Nestlé’s Carnation Company has produced high…
Original Research
Pinterest
Segmentation
IndustryFood & Beverage
RegionEMEA
Channelsocial
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Plain Text
Carnation condensed milk products: 27% video completion rate. Source: Pinterest (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/carnation_pinterest_vcr_rate
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<blockquote cite="https://lighthousedata.io/data/carnation_pinterest_vcr_rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>27%</strong> -- video completion rate for Carnation condensed milk products<br><small>Source: Pinterest (2026) · <a href="https://lighthousedata.io/data/carnation_pinterest_vcr_rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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