B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
90%
90% -- video completion rate for Heinz Immunity Support Pouches campaign film (2026)
90% of people watched the Heinz Immunity Support Pouches campaign film all the way through.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
90%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
BBD Perfect Storm
Primary
Tier B
https://bbdperfectstorm.com/project/mouth-first ↗
Source Article
Mouth First
Original Research
BBD Perfect Storm
· Original study ↗
Methodology
Agency-reported; noted as greatly exceeding completion benchmarks
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Heinz Immunity Support Pouches campaign film: 90% video completion rate. Source: BBD Perfect Storm (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/heinz-campaign-video-completion-90
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<blockquote cite="https://lighthousedata.io/data/heinz-campaign-video-completion-90" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>90%</strong> -- video completion rate for Heinz Immunity Support Pouches campaign film<br><small>Source: BBD Perfect Storm (2026) · <a href="https://lighthousedata.io/data/heinz-campaign-video-completion-90" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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