B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
72%
72% -- video completion rate for Customer testimonial videos (2025)
Customer testimonial videos have an average completion rate of 72%.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
72%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Demand Gen Report
Primary
Tier C
https://greenfroglabs.com/blog/types-of-video-content ↗
Source Article
There are 12 types of video content used regularly in commercial marketing. Each format has a different cost structure, different performance benchmarks, and different positions in the buyer journey. Using the wrong type in the wrong context wastes production budget. Using the right type at the righ…
Original Research
Demand Gen Report
· Original study ↗
Methodology
Attributed to Demand Gen Report 2025 in surrounding text
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Customer testimonial videos: 72% video completion rate. Source: Demand Gen Report (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/testimonial-video-completion-rate-2025
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<blockquote cite="https://lighthousedata.io/data/testimonial-video-completion-rate-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>72%</strong> -- video completion rate for Customer testimonial videos<br><small>Source: Demand Gen Report (2025) · <a href="https://lighthousedata.io/data/testimonial-video-completion-rate-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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