B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
20%
20% -- video completion rate for X (Twitter) videos (2026)
A completion rate above 20% indicates that an X (Twitter) video is genuinely holding audience attention.
- Author's threshold rule of thumb for holding attention rather than an aggregate industry median
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
20%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Socialinsider
Primary
Tier B
https://www.socialinsider.io/social-media-benchmarks ↗
Source Article
X (Twitter) Metrics and KPIs: What to Track in 2026
I'll be honest with you: if you're judging your X (Twitter) performance by the same yardstick you use for Instagram or TikTok, you're going to feel miserable. X engagement rates are tiny. The median engagement rate per impression on X in 2026 sits at around 0.12%, down roughly 20% year-over-year, ac…
Original Research
Socialinsider
· Original study ↗
Methodology
Good video completion rate in 2026, according to Socialinsider's 2026 benchmarks.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
X (Twitter) videos: 20% video completion rate. Source: Socialinsider (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/twitter-good-video-completion-rate-2026
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<blockquote cite="https://lighthousedata.io/data/twitter-good-video-completion-rate-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> -- video completion rate for X (Twitter) videos<br><small>Source: Socialinsider (2026) · <a href="https://lighthousedata.io/data/twitter-good-video-completion-rate-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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