C Evidence Grade C Graded accuracy verified by the review judge Use with Hedging Dated

94%

94% -- video completion rate for Banana Boat campaign (2022-07)

Name: Video Completion Rate Statistics
Creator: Lighthouse Intelligence
Published: 2026-07-17

2022-07 · Lotame

Banana Boat's Panorama ID campaign achieved a 94% video completion rate (VCR).

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Attribution: Lotame View source

Lighthouse Research Team

Last verified: 2026-07-17 · How we verify data →

Source verified Evidence graded

Value

94%

Unit

Percentage

Data Vintage

2022-07

Entity

Banana Boat campaign

Evidence Quality

Moderate quality evidence

Useful directional data with some methodological gaps. Treat as indicative rather than definitive -- corroborate before citing in formal research.

46/100 confidence

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Sources (7)

Lotame Primary Tier A

https://www.lotame.com/resources/study-lotame-panorama-id-yields-higher-viewability-for-banana-boat-… ↗

Confidence: 65/100 Vintage: 2022-07 Channel: Cc Extraction

Source Article

STUDY: Lotame Panorama ID Yields 83% Higher Viewability Rate for Banana Boat in First Cookieless Video Campaign - Lotame Solutions Site

Haga clic aquí para leer en español. Industry-wide collaboration with Xaxis, Xandr and PubMatic proves that Lotame’s interoperable solution solves for cookieless targeting today. Mexico City, MX – (July 13, 2022) – Lotame (www.lotame.com), the only flexible data solutions provider to future-proof co…

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Original Research

Lotame · Original study ↗

Methodology

Industry-wide collaboration with Xaxis, Xandr and PubMatic

Methodology documented

Segmentation

Channelcommon_crawl

Cite this stat

Suggested hedging: According to limited, single-source data, based on claims without stated methodology, using potentially outdated figures, with unverified sample sizes...

Plain Text

Banana Boat campaign: 94% video completion rate. Source: Lotame (2022-07). Via Lighthouse Intelligence -- https://lighthousedata.io/data/banana-boat-campaign-video-completion-rate

HTML Embed

<blockquote cite="https://lighthousedata.io/data/banana-boat-campaign-video-completion-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>94%</strong> -- video completion rate for Banana Boat campaign<br><small>Source: Lotame (2022-07) · <a href="https://lighthousedata.io/data/banana-boat-campaign-video-completion-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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